How to Conduct a Content Marketing Audit

Understanding Your Content

Conducting a content marketing audit helps you identify what content is working and what needs improvement. Start by gathering all your content and analyzing it based on keywords, audience engagement, and performance metrics.

Steps to Conduct an Audit

1. Gather all existing content.
2. Analyze content performance using metrics like traffic and engagement rates.
3. Identify gaps in your content strategy.
4. Optimize content based on findings.

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