html Blog: Content Marketing, Demand Generation

Blog: Content Marketing & Demand Generation

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined and targeted audience—and, ultimately, to drive profitable customer action.

Demand Generation

Demand generation marketing is a strategic approach to marketing that focuses on creating demand for products or services without directly selling them. It involves creating content and engaging with prospects to build interest and awareness.