Content marketing is a strategy used to reach and engage your target audience by creating and distributing valuable, relevant, and consistent content. It's designed to attract and retain a clearly defined audience and drive profitable customer action.
The purpose of content marketing is to create and share content that is relevant to your audience's needs and interests. This can include blog posts, videos, infographics, white papers, and more. The goal is to establish your brand as a thought leader in your industry and to drive traffic to your website.