User Generated Content Marketing

4 Great Examples to Inspire Your Strategy

1. GoPro

GoPro thrives on user-generated content, showcasing stunning adventure videos captured by their users.

2. Starbucks

Starbucks uses the #DisturbingCoffee hashtag to engage customers, inviting them to share unique coffee images.

3. Airbnb

Airbnb encourages guests to share their unique stays, creating authentic content that attracts new customers.

4. Coca-Cola

Coca-Cola's "Share a Coke" campaign invited consumers to share photos with personalized bottles, generating massive social media buzz.