**Keywords**: blog content marketing, Pokemon Go, content strategy, success
**Lesson 1: Great Content Works**
The success of Pokemon Go is a clear indication that when companies invest the time, energy, and money into producing something that's truly creative, there are higher payoffs than if they stick solely to best practices [[1]].
**Lesson 2: Align Content with Business Goals**
A strong content strategy acts like a guiding compass, pointing you towards topics and formats aligned with business goals [[2]].
**Lesson 3: Track Content Performance**
Create a list of Key Performance Indicators (KPIs) to track your content performance and make data-driven decisions [[3]].
"The marketer who's able to create content that transforms something ordinary into the extraordinary will be the ones that will rise to the top" [[4]].
By implementing these content marketing lessons from the success of Pokemon Go, businesses can increase their chances of achieving similar success in their own marketing efforts.
For more information and resources on content marketing, you can visit the following sources:
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