Content marketing in 2016 emphasized the importance of creating **high-quality, in-depth content** that resonates with the audience. The trend shifted from quantity to quality, focusing on delivering value through **long-form articles**, **animated videos**, and **interactive content**.
The #12DaysOfContent campaign highlighted the significance of diverse content formats. Marketers were encouraged to explore various types of content, such as **infographics**, **podcasts**, and **social media posts**, to engage their audience effectively.