**Expanding Reach:** Over 40% of B2B marketers plan to set up a TikTok account in the next few months to expand their reach and boost brand awareness [[1]].
**Showcasing Products:** TikTok is used to showcase products and connect with the audience, making it a great platform to engage with previously unreached customers [[1]].
**Challenges:** The top challenge of using TikTok for marketing purposes is measuring ROI, with 39% of marketers facing difficulties in tracking success [[1]].
**Guest Blogs:** Hand the mic over to other qualified voices to contribute to your blog, exposing it to their loyal audiences and leveraging expertise that your internal writers may not have [[2]].
**SEO Blogs:** SEO blogs are an excellent way to attract readers at the top of the sales funnel and provide immediate value to readers looking for solutions to their problems [[7]].
**SEO Tools:** Utilize tools to understand what content is ranking well in search results and gain insights into the keywords people are using to find information [[4]].
**Marketing Automation:** Marketing automation spend is expected to increase to $25 billion by 2023, so adopting this trend can keep businesses ahead in the future of tech in marketing [[7]].