Brafton Research Lab: Google Analytics 4 Survey Recap

Understanding GA4 Transition

Recent surveys indicate that **43.6%** of marketers feel uneasy about transitioning to **Google Analytics 4 (GA4)**, with many seeking resources to better understand its functionalities.

Key Insights from the Survey

Marketers are exploring various resources, including the **Brafton Blog**, to enhance their knowledge about GA4. The survey revealed that many are still relying on traditional analytics tools while adapting to the new features of GA4.

Interactive Feedback

What do you think about GA4?