Blog analytics involve tracking and analyzing blog performance to understand audience behavior, enhance engagement, and improve content strategy.
With tools like Google Analytics, you can measure traffic, user demographics, and content performance. Understanding these metrics helps optimize your blog for better reach and impact.
Google Tag Manager (GTM) is a free tool that allows you to manage JavaScript and HTML tags used for tracking and analytics.
GTM simplifies the process of adding and managing analytics tags without extensive coding. It helps you deploy tags faster and with less risk of errors, enhancing your ability to track metrics effectively.