html Blog Analytics: Setting Up GA4 UTM Codes

Setting Up Google Analytics (GA4) UTM Parameters for Better Blog Reach

To optimize your blog's analytics and track marketing campaigns, GA4 (Universal Analytics 4) uses UTM parameters to identify the source, medium, and campaign specific information in your URLs. Here's a step-by-step guide to set up UTMs:

Keywords:
  • UTM tracking
  • GA4
  • source, medium, content, term, and campaign
  • UTM codes
  • event tracking