Attribution is vital for analyzing blog performance and understanding how content drives traffic. The right method helps marketers optimize their strategies.
This method attributes all credit to the last channel a user interacted with before converting, offering a simplistic view of user journeys.
In multi-touch attribution, credit is distributed across multiple touchpoints in the user journey, providing a more comprehensive perspective.
This method assigns equal credit to all interactions the user had with different channels prior to conversion, making it fair yet less discerning.