Just type in any keyword, and it will show you real questions and trending topics that real human searchers have asked of Google. You can use this information to generate new content ideas. Questions asked using the keyword David Bowie. That something extracreativity, authenticity, original thought, meaningthat helps you connect with your target audience still needs to come from you, though. For example, software like MarketMuse uses machine learning and AI to analyze top-performing content for certain keywords. It can provide a detailed list of topics that were discussed in well-ranking articles as well as specific questions that were answered. Software-as-a-service (SaaS) offerings including HubSpots Content Strategy Tool, Bright Edge, MarketMuse and many others already leverage AI and provide predictive intelligence to help marketers develop keyword- and topic-optimized content that accurately aligns with the searcher intent of very specific personas. But for now, youre stil