Instagram is a popular social media platform that allows users to share photos and videos. It was launched in October 2010 and quickly gained popularity, reaching 1 million users within two months of its launch [[1]]. Since then, Instagram has grown exponentially and has become one of the most widely used social media platforms in the world.
Instagram was founded by Kevin Systrom and Mike Krieger. The idea for the app came about when Systrom noticed that people were sharing photos on their smartphones but the quality of the photos was not great. He wanted to create a platform where people could easily edit and share high-quality photos. This led to the development of Instagram, which initially focused on photo sharing and later expanded to include video sharing as well [[1]].
Instagram was initially available only on iOS devices, but it was later released for Android in April 2012, which further contributed to its rapid growth and popularity [[1]].
Instagram's rise to popularity can be attributed to several factors. One of the key factors was its user-friendly interface and intuitive design, which made it easy for users to navigate and share content. Additionally, Instagram introduced various features over the years, such as filters, stories, and IGTV, which kept users engaged and attracted new users to the platform [[1]].
Furthermore, Instagram's integration with other social media platforms, such as Facebook and Twitter, allowed users to easily share their Instagram posts on multiple platforms, increasing its reach and visibility [[1]].
Instagram also benefited from the increasing use of smartphones and the growing popularity of visual content on social media. The platform provided a space for users to express themselves creatively through photos and videos, which resonated with a wide audience [[1]].