Connected TV Ad Spend Predictions and Strategies

Predictions for 2024:

Boosted by 30% from 2023 to 2024, connected TV ad spend is expected to reach $15.6 billion.
Increased adoption of connected TV devices, particularly among younger audiences, will drive growth.
Improved targeting capabilities will allow advertisers to reach their desired audience more effectively.
Growing importance of streaming services will lead to increased ad spend on platforms like Netflix and Hulu.

Strategies for Advertisers:

Embrace programmatic buying to reach a wider audience and optimize ad spend.
Utilize data and analytics to better understand viewer behavior and target ads effectively.
Focus on storytelling to create engaging ad content that resonates with viewers.
Experiment with interactive formats like quizzes and games to increase engagement and brand interaction.

Interactive Example:

Try the interactive quiz below to see how connected TV ad spend is expected to change in 2024.


				<script>
					var predictions = [
						{ year: 2023, spend: 12.3 },
						{ year: 2024, spend: 16.1 }
					];
					
					function updateChart() {
						var ctx = document.getElementById('chart').getContext('2d');
						var chart = new Chart(ctx, {
							type: 'line',
							data: {
								labels: [predictions[0].year, predictions[1].year],
								datasets: [{
									label: 'Connected TV Ad Spend',
									data: [predictions[0].spend, predictions[1].spend],
									backgroundColor: 'rgba(255, 99, 132, 0.2)',
									borderColor: 'rgba(255, 99, 132, 1)',
									borderWidth: 1
								}]
							},
							options: {
								scales: {
									y: {
										beginAtZero: true
									}
								}
							}
						});
					}
					
					updateChart();
				</script>
				<canvas id="chart" width="400" height="200"></canvas>