1. Avoid Overly Salesy Tone
Your video should focus on telling a story, not just pushing products.
2. Don't Forget the Call to Action
Make sure your viewers know what you want them to do next.
3. Keep It Short and Sweet
People have short attention spans, so keep your video to under 2 minutes.
4. Don't Ignore the Script
Even if you're a great speaker, a good script helps convey your message clearly.
5. Don't Underestimate the Power of Visuals
Use high-quality images and videos to engage your audience.
6. Don't Forget to Show the Human Side
Share stories of success, challenges, and the people behind the brand.
7. Don't Overuse Music
Music can be distracting and overpowering; use it sparingly.
8. Don't Forget to Edit Out Flubs
No one is perfect; cut out any mistakes you make.
9. Don't Rely on Text-Heavy Slides
Use slides sparingly and make sure they enhance the video, not detract from it.
10. Don't Forget to Showcase Your Unique Selling Proposition
Highlight what makes your brand different and why people should care.
11. Don't Use Too Many Effects
Effects can be distracting and detract from the message. Keep it simple.
12. Don't Forget to Test and Refine
Show your video to a focus group or trusted colleagues for feedback.