Content Ideas:
- Unboxing videos
- Tutorials or how-tos
- Behind-the-scenes footage
Identify what you want to achieve with your video campaign. Is it brand awareness, product launch, or engagement?
Example Goals:
Select influencers whose audience aligns with your target market. Look for engagement rates over follower counts.
Criteria for Choosing Influencers:
Develop a script that highlights the product's benefits and includes a call to action. Keep it authentic and relatable.
Content Ideas:
Tailor your video format and length for each social media platform. Consider vertical videos for Instagram Stories and TikTok.
Platform-Specific Tips:
Analyze the performance of your video through metrics like views, engagement, and conversion rates to refine future campaigns.
Key Metrics to Track: