Best Practices for Video Marketing on LinkedIn

Ensure your videos are optimized for mobile viewing as over 50% of LinkedIn users access via mobile devices. Use vertical or square formats for best results.

Short videos (30-60 seconds) receive higher engagement rates. Capture attention quickly and deliver your message succinctly to maintain viewer interest.

Include captions or subtitles to make your videos accessible to a wider audience. Many users watch videos without sound, so ensure your message gets across visually.

Always incorporate a clear Call To Action (CTA) at the end of your video to guide viewers on the next steps—be it visiting your website, following your page, or trying out your services.

Utilize LinkedIn Live for real-time engagement. Host live Q&A sessions, panels, or events to build connections and provide authentic content to your audience.