Video content is more engaging and can effectively convey your message. Mobile users prefer video as it consumes less time and provides a visual experience.
Focus on delivering your message in under 60 seconds to retain viewer's attention.
Ensure videos are formatted correctly for mobile devices, using vertical formats when appropriate.
Many users watch videos on mute, so including captions can help convey your message without sound.
Guide viewers on the next steps, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Utilize platforms like Instagram, TikTok, and YouTube which are designed for video content and have vast audiences.