Conversion Rate Optimization (CRO) is the process of identifying and addressing the bottlenecks in your website or app that prevent visitors from becoming customers. The goal of CRO is to increase the percentage of visitors who complete a desired action, such as filling out a form, making a purchase, or subscribing to a newsletter.
CRO involves analyzing data and user behavior to identify areas for improvement, testing different versions of a webpage or app, and measuring the results. This process can be repeated iteratively to refine the design and increase conversions.
Some common techniques used in CRO include:
- A/B testing: comparing two versions of a webpage or app to see which one performs better
- Heat mapping: visualizing user behavior to identify areas of interest and drop-off
- User feedback: collecting feedback from users to identify pain points and areas for improvement