Branding is the process of creating a unique identity for a product or service. It encompasses a name, logo, messaging, and overall customer experience.
Branding helps in differentiating products from competitors and gives a sense of trust to consumers.
Strong branding can lead to increased customer loyalty, higher perceived value, and better market recognition.
Brands influence consumer purchasing decisions and can command premium pricing.
Each component plays a vital role in how a brand is perceived by its audience.